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Facebook’s F8 Conference – The Marketing Aftermath

The dust has begun to settle since Facebook’s F8 conference several weeks ago, and we are all still adjusting to the changes Mark Zuckerberg introduced during his keynote speech. In an attempt to move...

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Five Ways to Improve Engagement on Facebook Brand Pages

Our London office has been working hard to launch several Facebook fan pages for clients this year. It’s been a long road of market research, client relations and creative development. While tedious,...

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Google+ Welcomes Teens to the Club

Last week, Google+ announced that they have opened their platform to 13 to 17-year-old users. In a recent Mashable post, Bradley Horowitz, vice president of product management at Google+, said that the...

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Embracing Mobile

Do you access Facebook or Twitter through your mobile phone? If you’re one of 72 million Americans (ComScore) or 55 Western European (PCWorld) then you’re not alone. It is estimated that by 2014,...

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Supply & Demand of the Nonprofit Sector: How to Make the Connection

Americans are volunteering in unprecedented numbers. According to the Trend Report, 63.4 million Americans over the age of 16 volunteered in 2009, an increase of almost 1.6 million from the previous...

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To Challenge the Status Quo, Focus on Relevance

When we hear “challenger brand,” we often think of a scrappy, niche brand with limited resources. To get the attention from the marketplace they adopt atypical, creative strategies to take oxygen away...

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Technology and Connectedness: Is The Honeymoon Over?

My interest was recently sparked by an article discussing increasing Millennial dissatisfaction with the connectedness brought about by technology. As someone who straddles Gen X and Gen Y, I found...

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Yes, Facebook Graph Search Is a Big Deal

This week, Facebook launched a new search feature called ‘Graph Search,’ that allows users to search for more detailed information across the social network. For many of us that use Facebook, this is a...

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